Personality Assessments in Business

As a business owner, you're not just managing an enterprise; you're leading a team of unique individuals. By harnessing the power of personality tests, you're investing in your team's success and the success of your business.

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To thrive in the bustling world of commerce, entrepreneurs are consistently seeking creative methods to drive growth and create a flourishing work culture. In this realm, personality tests are a potent resource, offering nuanced insights into the team’s dynamics. Let’s delve into the value of personality tests, their histories, primary focuses, and how you, as a business owner, can use them to nurture your leadership skills and cultivate a productive and harmonious work environment. 

Types of Personality Tests

Myers-Briggs Type Indicator (MBTI) 

Developed during World War II by Katharine Cook Briggs and her daughter Isabel Briggs Myers, the MBTI is one of the most widely recognized personality tests. It categorizes individuals into sixteen unique personality types, each defined by preferences across four dimensions: Extraversion-Introversion, Sensing-Intuition, Thinking-Feeling, and Judging-Perceiving. It’s particularly useful for optimizing team structures and work assignments and can help you tailor your communication approach for each team member, enhancing your leadership effectiveness. 


Ever wondered about your primary strengths? The CliftonStrengths test identifies your talents from 34 thematic areas. By honing in on, and gaining a deeper understanding of, your strengths, you can excel further in your career. This tool also provides insights on how you can leverage your strengths more effectively or explore alternatives that complement your attributes. 

While this personality assessment has an associated cost, and takes about an hour to complete, the investment is often worthwhile. As the site claims, “recognizing your strengths unlocks potential and propels you towards enhanced performance.” 

DiSC Assessment 

The DiSC Assessment, an acronym for Dominance, Influence, Steadiness, and Conscientiousness, was developed by psychologist William Moulton Marston in the early 20th century. It offers a practical, straightforward approach to understanding behavior, providing insights into how different individuals might react under pressure, communicate, and collaborate within a team. As a business owner, you can use DiSC to build more effective teams, improve workplace culture, and resolve conflict more efficiently. 

Big Five Personality Test 

The Big Five Personality Test, also known as the Five-Factor Model, is a scientifically validated personality test. It emerged from academic psychological research in the 1980s and focuses on five primary dimensions: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. As a business owner, you can utilize this test to align job roles with individual strengths, anticipate potential performance outcomes, and foster a more harmonious work environment. 

Hogan Personality Inventory 

Developed by psychologists Joyce and Robert Hogan in the 1980s, the Hogan Personality Inventory focuses on understanding how individuals work, lead, and how successful they might be. It identifies key components of a person’s personality, providing insight into how they interact with others, approach their work, and manage stress. As a business owner, understanding these aspects can enable you to develop targeted professional development programs, facilitate better team cohesion, and manage your team more effectively. 

HEXACO Personality Inventory 

The HEXACO Personality Inventory is a newer model developed in the early 2000s by psychologists Kibeom Lee and Michael C. Ashton. It builds upon the Big Five framework, adding a sixth dimension – Honesty-Humility – to the standard traits. This test offers an added depth of understanding of individual ethics, honesty, and humility, which can be crucial for roles requiring a high degree of trust and integrity. 

Understanding your team’s unique personality traits can significantly improve communication within the team.

The Value of Personality Tests

As a business leader, why should you be interested in these tests? Firstly, they can aid in creating more balanced teams, leading to improved productivity and innovation. By understanding how your employees’ personalities interact, you can place individuals in roles that complement their strengths and help them work more cohesively with their peers. 

Personality tests can also help you establish a supportive, empowering work culture. By adapting your leadership style to accommodate individual personality traits, you can enhance morale, improve job satisfaction, and reduce turnover. 

Further, incorporating personality tests into your hiring process can provide valuable insights into candidate compatibility, thereby reducing potential performance issues or conflicts. Finally, understanding your team’s unique personality traits can significantly improve communication within the team, fostering a more efficient, harmonious work environment. 

The Limitations of Personality Tests

However, it’s important to remember that these tools should not be viewed as the ultimate predictor of an individual’s behavior or potential. They are meant to offer insights and a foundation for understanding and should be used as a guide rather than an absolute. A person’s potential and capabilities can’t be entirely captured within the parameters of these tests. 

Some individuals may respond differently to the testing process itself. As such, business owners should always be open to direct conversation and feedback from their team, using the results of personality tests as a starting point rather than a conclusion. 

When it comes to the value of these tests for you as a business owner, the utility is multi-faceted. First, you can create a more dynamic and effective team by placing individuals in roles that align with their strengths and complement the broader team’s skills. This strategy can lead to increased productivity and a more harmonious work environment. 

By harnessing the power of personality tests, you’re investing in your team’s success and the success of your business.

How Personality Tests Can Help Business Owners 

Personality tests can guide your personal development as a leader. By understanding your strengths, weaknesses, and how you interact with others, you can work towards becoming a more effective, understanding, and supportive leader. This journey of self-improvement not only benefits you but also the entire team, fostering a positive work culture and driving your business forward. 

As a business owner, you’re not just managing an enterprise; you’re leading a team of unique individuals. By harnessing the power of personality tests, you’re investing in your team’s success and the success of your business. You’re fostering a culture of understanding and respect, where everyone’s unique strengths are acknowledged and nurtured. This kind of culture not only encourages loyalty and boosts productivity, but it also makes your business a great place to work. 

In today’s business world, tools like personality tests can provide you with an edge. They offer deeper insights into the people behind your business, from leadership styles to team dynamics. As such, why not leverage this knowledge to create a thriving work environment? After all, the success of your business depends not only on what you do but also on the people who make it happen. Use these tests as tools to better understand your team and become a more informed, compassionate, and effective business owner and employer. In doing so, you can help your business reach its full potential. 

Have you ever taken a personality test? If so, did you find it helpful? Find us on LinkedIn and share your experience with us!

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