The Importance of Follow-Up in Networking

“You are what you do, not what you say you'll do.” -Carl Gustav Jung 

Last week, we discussed some common networking mistakes and offered some tips for successful interactions. Today, we want to touch further on one specific mistake mentioned: not following up. The importance of following up in networking is imperative! Let’s look at some of the reasons why you should make it your number one priority. 

Builds relationships 

Valuable and effective networking nurtures and grows genuine relationships. Following up with the new connection immediately after a meeting gives a great first impression and strengthens your connection and collaborative efforts. Responding to calls and emails in a timely manner shows your interest in building a mutually beneficial relationship and that you respect their time. 

Following up also ensures that you keep the connection warm. Don’t be “out of sight, out of mind” after an event. Reaching out soon after your initial meeting leads to a more comfortable and natural interaction and opens the door for the exchange of further expertise or information. 

Demonstrates professionalism 

Failing to follow up with a potential referral partner or valuable professional reflects poorly on you and your business. Give a good impression in the first interaction outside of the initial meeting with a tight communication strategy and don’t give any reason to question your commitment to other projects or efforts. 

A prompt follow-up demonstrates professionalism and positively reflects on your values, character and work ethic. Staying true to your word is an excellent way to build your credibility both with the individual and within your industry. 

Sparks memory 

Consider how many people you meet at networking events. Reaching out with a personalized message and including specifics from your conversation puts you at the forefront of their mind. This also makes a great impression, makes you memorable, and encourages your network connections to pursue opportunities together. 

Allows for future opportunities 

You never know what will come from a valuable connection. While some may not garner results, others might lead to something you never expected. Failure to follow up might mean you miss out on an opportunity for growth or success in your business. Client referral, projects, or an invitation to another event, don’t miss the opportunity by forgetting to send an email, text message, or making a phone call. 

Never underestimate the power of the follow-up. It is an essential player in the game of networking, and you don’t want to spend your time sitting on the bench because of a missed opportunity! 

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