There are many reasons why supporting local businesses is important, but it’s even more meaningful during the holiday season. With the pull of big box stores and chains, the little guys often get left in the dust. However, it is key to support your local stores and businesses over the next few weeks! Today, let’s chat about the benefits of supporting local, and some ideas for how you can show your love to them this festive season.
Reasons to support local
The holiday season, especially for retail businesses, is an opportune time to capitalize on sales and bring customers through the door. Many small businesses rely on these next few weeks to boost revenue and bring in new and existing customers. Rather than spending your hard-earned cash at big box chains, consider putting your dollars back into the community and to the people you know and value.
Small businesses are run by individuals who love what they do and are passionate about the services and products they provide. By supporting them throughout the holidays, you boost morale and encourage their entrepreneurial spirit. Every time you make a purchase, or utilize the services from a small business, we guarantee the owner does a happy dance (something you likely won’t see at big box stores!).
Top notch service
Since these businesses are locally owned and operated, they have a vested interest in the community and the people who walk through their doors. Therefore, you can expect to receive excellent service, and people who are willing to go above and beyond to ensure you are satisfied. The time and effort small businesses owners pour into what they do is unmatched. Plus, when you have an issue or need to ask a question, there will be a friendly face or voice on the other side (and not a chat bot!).
How you can support local
Now that we have discussed why supporting local helps spread the magic of the holiday season, we have some ideas that you can put in motion:
Shop local: take some time to research small businesses in your area, including boutiques and markets happening in your community. Christmas markets are a great place to support local artists and craftspeople, while also finding unique gifts for the special people in your life. It also gives you an opportunity to network with others, and possibly build a valuable connection you otherwise would have missed.
Spread the love: One of the easiest ways to promote a small business is through word of mouth. Recommend local shops and businesses to friends and family based on your own experiences. You can also utilize social media to share posts, write positive reviews, and engage with their content to help boost visibility.
Offer services: Do you have a small business you love? Do you have knowledge or expertise that could help them grow or succeed further? Consider offering your skills and knowledge to showcase your support.
As we head into this very busy season, keep those small businesses that you adore in mind! When engaging with others who might be looking for a specific gift or service, be sure to recommend your fellow entrepreneurs.
How do you plan on supporting local over the holidays? Find us on LinkedIn and let us know!