Making the Most of Business Cards in a Digital Age

“A business card is not just a piece of paper. It's an introduction to your company and a reflection of your brand.” -Stuart Schmahmann 

There is no doubt that we live in a digital age. We are constantly connected, have information available at our fingertips, and adapt and change with technology. Although many aspects of your business may change, one physical aspect that is likely to remain constant is the business card.  

While connecting with others is easier than ever thanks to technology, it’s still a good idea to use a business card to network. Read on to learn some of our top tips on how to make the most of your business cards in the digital age. 

Provide important information 

Your business card is often the first impression people will have of your business. Ensure you are making the right one! Your business card should reflect your style and branding. Remember that keeping your business materials consistent is key to recognition and people knowing who you are.  

Business card basic information: 

  • Your logo 
  • Company name 
  • Your name and your job title  
  • Contact information and website  

The style of your card also plays a large role in establishing a good first impression, so be sure it reflects you and represents your brand appropriately. Use high-quality paper and source a reputable printer for the best results. 

Consider a QR code 

Why not integrate your traditional business card with the latest advancements in technology? For extra flair and information, consider adding a QR code to your business card. Your QR code could directly link people to your LinkedIn profile, business website, or a specific landing page you want people to visit. By including this on your business card, you provide a fast and easy way for people to find you online and connect. 

Social media links 

Connecting online plays a significant role in networking. Expand your digital presence by adding social media handles to your business card for people to find you online. When you hand out your card, mention you would like to connect on the platform you are most active. This way, you can follow one another and build the relationship online and in person.  

Digital business cards 

We have all had moments where we unexpectedly run into someone and don’t happen to have a business card to exchange. Although we don’t believe that virtual business cards should replace traditional ones, they can be used as an additional networking method. Since they can be easily shared by email or messaging apps, the convenience of sending a link when you don’t have a printed one might come in handy. Digital cards also provide opportunities for interactive features (such as clickable links), which allows people to find your website or social media platforms at the click of a button. 

Top 5 reasons you should carry business cards:

  • Makes a good first impression 
  • Quick and convenient 
  • Professional  
  • Serves as a memory aid 
  • Represents your brand 

Being able to offer your information to a potential client, customer, partner, connection, or valued professional is the key to successful networking and marketing. With each business card you hand out, you are building relationships and brand recognition. So, while it might seem old fashioned to some, there are ways to successfully integrate technology with traditional media and leverage both to successfully build your business in the digital age. 

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