How to Turn Your Clients into Your Best Referral Sources

“A satisfied customer is the best business strategy of all.” -Michael LeBoeuf 

Word-of-mouth and referrals can be the best ways to build your business and client base. According to Semrush, 88% of people trust a brand when a friend or family member recommended it. Further, 78% of people are likely to share their brand experiences at least once per week. This is why it is key to build valuable relationships with your clients, which will help turn them into your best referral sources. So, let’s dive into a few ways you can successfully accomplish this goal. 

Exceed expectations 

Delivering exceptional customer service can help maintain positive conversations and reviews about your brand. Promptly addressing concerns, being easily accessible, and keeping your promises are good ways to keep your brand equity positive. Additionally, you may want to consider showcasing your clients and partners on your social media platforms, featuring them in blog posts, and demonstrating consistency, loyalty, and value to them. 

Since 26% of people will completely avoid a brand if their friend or family has a negative experience, make sure that the words being spoken about you and your business are positive ones. 

Ask for recommendations 

Maintain your relationship with clients after the completion of projects to set yourself up with a returning customer. Send a personalized follow-up email expressing your gratitude and appreciation for their business. Mention that you look forward to serving them in the future and be genuine and sincere in your interactions to build a lasting relationship. 

When you have a satisfied customer, leverage your brand and presence online. Request reviews or leave recommendations about your business on social media. Whether Google my Business, Facebook, or LinkedIn, having your clients share their experiences with others is one of the best ways to build your client base.  

The average person spends about 145 minutes on social media each day, and positive recommendations posted on popular platforms are sure to be seen by potential consumers. 

Showcase testimonials 

Once you have a positive testimonial, don’t allow those words to collect dust! Utilize these stories in places where they can be showcased. Having a section on your website featuring firsthand experiences speaks volumes to your business and is a great way to market your services. Along with social media, you may consider using testimonials in other marketing materials to serve as powerful endorsements. 

When your clients see their positive feedback being used, they are likely going to feel a sense of pride and want to refer you to others. Success stories from real life people resonates strongly with potential clients and further validates you and your business. It’s one thing to tell people what you can provide, but it’s even more impactful to draw on the shared experiences and words of others.  

Building a strong foundation of trust and satisfaction with current clients is the key to turn a positive client experience into a referral. Prioritize delivering exceptional service and value and you are sure to create enthusiastic advocates for you and your business.  

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